WRC
Citroën

Citroën: brand advertising campaign 2019

CITROËN 2019 BRAND ADVERTISING CAMPAIGN:“INSPIRED BY” YOUR DESIRE FOR FREEDOM SINCE 1919! This international film brings to life the CITROËN INSPIRED BY YOU slogan, that of a brand inspired by ordinary people’s lives over the years and the desire for mobility of successive generations. From 2CV to CX, from Traction to Méhari, from Berlingo to C4 Cactus, Citroën has spent years observing people and their desire for adventure, freedom, family trips and getaways among friends, in order to offer them cars that are in tune with their lives. The new advertising campaign to be launched in the coming days illustrates this history that dates back to 1919: “Our vision of mobility comes from your desire for freedom”. The film transports its viewers to different eras, in which various Citroën models tell the story of a hitch-hiker's desire for freedom. This adventurer becomes a passenger on board 2CV, Type H, Méhari, CX, DS, Visa GTi, Xsara Picasso, C 3 Aircross, C4 Cactus hatchback, and New SUV C5 Aircross before he gets a glimpse of the future in the form of the CXPERIENCE concept car. Citroën Racing has not been forgotten too: the viewer discovers Sébastien Loeb driving Xsara WRC. An ode to mobility and to the Brand that has promoted it since 1919! To discover Music: "Take the long way home" performed by Roger Hodgson co-founder of Supertramp Join Citroën on social networks: https://www.facebook.com/Citroen https://twitter.com/Citroen https://www.instagram.com/citroen https://www.linkedin.com/company/citroen